Yes Travel reached out to Fusionbrand to develop an accelerated 360-degree brand transformation to unlock travel opportunities in the domestic & ASEAN markets.
Yes Travel
Challenge
Yes Travel & Holidays Sdn. Bhd.
Solution
- A bespoke Brand audit to identify where the brand stood internally & externally.
- After reviewing the business strategy we revised the brand vision, mission & values, created a brand back story while repositioning it as a premium corporate travel company.
- We project managed the interior brand activation.
- We provided consultation (types of Class) & trademark registration for the new mark (for its 6 series of their composite mark).
- We used digital brand activation to drive the rebrand awareness using targeted, tailored content for each platform.
Outcome
- The CEO was featured in CEO Insights Asia as a leader who is “Paving the Way for Innovative and Sustainable MICE Tourism in Southeast Asia”.
- Engagement across all social media channels grew 600%
- Lead generation increased 7%
