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Build a winning brand
on solid foundations

With Malaysia’s Leading Data-Driven Brand Consultancy

The world has changed

Technology has empowered consumers and today, they are more knowledgeable, more demanding and more willing and able to share their experiences, disrupting the ability of companies to influence the path to purchase.

Brands can no longer tell consumers how great they are, they need to be great at every touch point, every time.

Today, brands are built from the organisation out, not the billboard in.

Before even thinking about marketing, businesses need to have a clearly defined brand built on a foundation of who they are and what they represent while better understanding target market requirements for value and ensuring they deliver that value on consumer terms.

This is where FUSIONBRAND comes in.

Established in Kuala Lumpur, Malaysia in 2003, FUSIONBRAND is Malaysia’s leading data-driven brand consultancy.
While technology and an abundance of data has given consumers more influence over the success of brands, data gives smart businesses the opportunity to develop more effective and efficient brands, building trust more quickly, shortening the sales cycle, reducing marketing costs and increasing profits.

it doesn't matter whether you are a Startup, growing or mature business or even one that is struggling to stay relevant, you need a strong, believable and trustworthy brand.

Brand Consulting

We create winning brands for new or existing businesses

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Brand audits
Internal branding
External branding
Brand strategy
Brand positioning
Brand architecture
Tagline development
Brand name development
Brand communications
Brand internalisation workshops
Interior brand activation
Brand messaging development
Brand creation
Brand refresh
Brand transformation

Brand strategy & Design

Revitalize your brand identity with our creative team’s expertise.

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Brand identity creation
Brand identity refresh
Logo development
Brand guidelines
Corporate Video & Photography Development

Digital development & Activation

You don’t do social, you must be social.

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Website development
Copywriting
SEO optimisation
Social media strategy, management & measurement
Content strategy & development
Social media playbook

That strength, belief and trust comes through experiences and to understand what your consumers want those experiences to look like requires data.

It's all about you, your brand and your customers. From bootstrapped fashion start up to a subsidiary of the world's best airline, we've helped companies just like yours, become leading brands.

Trusted to deliver by businesses like yours

Mr. Marcus Osborne spoke at the Metro Manila Tourism Forum. His enthusiasm, passion and connection with the audience were beyond impressive. His message was relatable, realistic and very clever. His interactive presentation surely captivated the attention of our delegates. We have received a tremendous amount of positive feedback on Mr. Osborne’s presentation and many Tourism Leaders from our country are really looking forward to learn more from his brilliant branding knowledge.

Amir SanglayProgram Director , METRO MANILA TOURISM FORUM

I have worked with FUSIONBRAND for more than 5 years. Their brand audit provided us with a clear brand roadmap for the next 3 years.

Tan Sri Datuk Amar Wilson Baya DandotChief Executive Officer at Regional Corridor Development Authority (RECODA)

FUSIONBRAND has extensive understanding of the creative and digital environment, and are a pleasure to work with.

Nik Salina Nik IdrisHead, Group Corporate Affairs Division at AMANAHRAYA

FUSIONBRAND’s team understands the importance of branding and the branding issues faced by the higher education industry. Fusionbrand was easy to work with and I am happy to recommend them to other companies.

Jagdish SinghDirector, Marketing & Student Recruitment, Swinburne University of Technology

I would like to express my gratitude to the FUSIONBRAND Team for the excellent support provided throughout our rebranding project. The outcome is truly impressive and I received a lot of positive feedback during the MRO Show in Singapore last week from both business partners and competitors for our logo and brand identity, corporate video and our new homepage. I really appreciate the efforts of your team and their willingness to go the extra mile to make this all happen.

Martin UrwylerManaging Director, APACS