SME Bank wanted to better understand perceptions of its brand with key stakeholders including the general public. It also wanted to know whether communications were engaging target markets. And it wanted the information quickly.
SME Bank
Challenge
SME Bank
Solution
Because each of the SME Bank stakeholders have such varied requirements for value, Fusionbrand developed and implemented a segment specific brand survey that explored the perceptions of each the segments as well as identified whether SME Bank was meeting their needs through communications and physical touch points.
The findings allowed SME Bank to develop a brand strategy that met their value requirements more specifically
Outcome
- Provided data to improve internal processes and systems related to communications.
- More consistent, relevant communications improved engagement.
- Improved Brand perceptions.
- Better engaged of personnel with more accountability.
- Higher lead conversion rate.
