Phitomas

Challenge

Brand Identity Guidelines

A successful if small company, Phitomas was making the transition to medium sized business & hired Fusionbrand to transform the visual assets of the brand for a more modern and contemporary brand.

To ensure consistent use of the brand identity, Fusionbrand developed the brand guidelines to guide executives to present the brand consistently.

Solution

Fusionbrand was responsible for the following

  • Carried out an internal, external & communications audit
  • Refreshed the corporate brand identity to reflect a contemporary tech company & appeal to younger business owners while ensuring existing customers could still relate to the business
  • Refreshed the corporate brand DNA (vision, mission, values & brand story) to reflect the new brand image
  • Refreshed the digital assets of the business including the website & social media channels
  • Developed a digital ad campaign to drive lead generation
Outcome
  • The new corporate brand identity was well received both internally & externally
  • Incoming leads increased on the back of the digital advertising campaign
  • Improved perceptions of the business
  • Improved focus & confidence of personnel
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