Kedey Kamek

Challenge

Social Media & Digital Amplification

Kedey Kamek, a Sarawak food and beverage business with 5 outlets across the Klang Valley, recognised that it had a fragmented brand and its presence on social media was fragmented, leading to lost opportunities for business growth.

Fusionbrand was hired to provide brand consulting services while laying the foundations for its online presence and establishing the brand quickly with social media content, competitions and promotions.

Solution
  • Branding: Numerous recommendations were made to make the brands more relevant to their target markets & these were to be implemented in stages with a new tagline to appeal to the urban market in the Klang Valley.
  • Omni-channel Marketing & Campaign Strategy: Refreshed the online. platforms including Facebook, Instagram & Tiktok to promote the brand to multiple audiences.
  • Content Planning: A social media calendar was developed, with community management and communications guidelines for the inhouse team to take over at the end of the contract.
  • Production of collaterals, optimised for various platforms: Images, motion graphics, video production, etc..
Outcome
  • Increased Kedey Kamek social media presence, growing the number of followers by 60%.
  • Increased Kedey Kamek sales by 29%.