APACS

Internal discussions were carried out with key stakeholders to better understand the direction of the company, the culture, corporate identity preferences and inspirations, pressure points, challenges and sales and marketing strategy. These dialogues served as the cornerstone for a profound understanding of APACS brand direction and goals.

Using the Fusionbrand brand canvas, we crafted a comprehensive brand framework to guide the business forward. This included developing the brand DNA, core values, corporate identity, logo design, brand colours, brand typography, corporate stationery, marketing collaterals, brand merchandise, and guidelines for personnel to ensure they stay on brand. Be familiar with relevant industry knowledge and have professional skills.

Once the brand identity was developed, Fusionbrand orchestrated the design development and installation of APACS brand identity within its office.

Experiential designs and wayfinding were crafted, enhancing the brand's tangible presence within APACS workspace. Once the environment was transformed into a true representation of the new brand, Fusionbrand shot a corporate video to add to the new brand assets.

This brand transformation was carried out in a short period of time, meeting the ambitious targets set by the company that necessitated an announcement of the rebrand at an upcoming prestigious industry event.