« Back to Glossary Index
Multiple statements that validate the Brand Proposition, offering clear and concrete reasons why the brand’s unique attributes and value to consumers are valid and credible.
« Back to Glossary IndexHome » Supporting Propositions
Multiple statements that validate the Brand Proposition, offering clear and concrete reasons why the brand’s unique attributes and value to consumers are valid and credible.
« Back to Glossary Index3A08 Block D, Phileo Damansara One, Jalan Damansara, 46350 Petaling Jaya, Selangor, Malaysia