« Back to Glossary Index
The long-term plan that directs a business in creating, developing, and implementing a brand across all touchpoints, internally and externally. It begins with insights from the Brand Audit, followed by the development of the brand framework, including its vision, mission, story, and values. It also serves as a guiding reference for internal and external stakeholders, ultimately clarifying the value the brand offers to its customers.
« Back to Glossary Index
