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An end-to-end evaluation of the business to become more profitable by better understanding its brand perceptions, brand gaps, market opportunities, who the business wants to connect with and identify what they want from the brand to keep them coming back and become advocates. A Brand Audit may include an internal brand audit, external brand audit, brand identity audit, communications audit (digital and print), collateral audit, experiential audit and sales processes and skills audit, all tailored to the specific needs of the business and clients.
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