This year was a year of mergers and restructuring for the marketing industry. The agency world, in particular, saw a gamut of changes, with WPP most recently announcing that it will spend approximately US$400 million over the next three years for restructuring purposes, and will carry out a gross headcount reduction of 3,500 globally. This saw the integration of VML and Y&R, as well as Wunderman and J. Walter Thompson.
On the local front, the Malaysian media industry also underwent changes, with Astro and TV3 offering employees voluntary separation scheme and carried out manpower rationalisation exercise respectively. This was in a bid to put customers at the centre of their capabilities. With the rapid changes occurring in the industry, A+M speaks to agency leads in Malaysian on what their focus for 2019 will be.
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