A logo is most often one of the defining aspects of the brand and when done right, can create top of mind awareness among consumers. While design can be subjective, technical factors such as simplicity, relevance, memorability, uniqueness and versatility are always important when designing a logo.
The new Visit Malaysia 2020 logo caused a stir online when it was recently unveiled. Some reacted positively while others commented that the logo was not memorable. There were also allegations about the logo being plagiarised, which were quickly shut down. A+M speaks to industry professionals about the technical aspects of the new logo and what their take on it was.
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