Southeast Asia Regional Centre for Counter-Terrorism (SEARCCT)

Challenge

Social Media & Digital Amplication

A digital platform initiated by Ministry of Foreign Affairs —aiming to reach out, engage, and influence the Malaysia’s vulnerable youth through brand-owned social channels.

Solution

Fusionbrand's responsibilities include

  • Brand Identity: Brand new look. Modernised logo and CI that appeals to Gen Z target audience
  • Omni-channel Marketing & Campaign Strategy: Ideating and activating #MYStanFor as a brand new narrative to increase organic participation in the movement
  • Content Planning: 12-month social media calendar, with community management and communications guidelines
  • Production of collaterals, optimised for various platforms: Images, motion graphics, full-scale video production, etc.
Outcome
  • Social media ideation, Campaign conceptualisation & activation
    • New campaign dropping March 2023.
    • Omni channel campaign strategy featuring videos, comics, Gifs, posts etc
    • 12 month calendar, proactive, reactive & predictive approach