Once the organization is ready and the brand foundations are in place, the brand is ready to breakthrough the noise and the competition. The brand implementation roll out is based on the goals and timelines defined in the brand strategy. The implementation is accelerated because everyone within the organization is on the same page thanks to internal brand training that ensures staff, especially customer facing teams have the confidence to deliver on the brand promise.
If you’ve never had a brand strategy or based your ‘strategy’ around a series of random training, sales, advertising, communications and other tactics with no integration, communication and little or no impact on your brand, then you should talk to us about to make the Fusionbrand model work for you.
Driving the brand forward is both internally and externally driven. Again, what your company requires is driven by your needs and situation. Elements of the implementation include the following: