If you don’t know where you are now how do you know how to get to where you want to be tomorrow? Far too many companies advertise first & when that doesn’t work, consider a brand audit but by then the competition has an unassailable lead.
Whether you are a startup, multi national conglomerate or government ministry/agency, you have a brand and that brand needs a carefully defined internal & external strategy to attract the right talent, use budgets effectively and ensure promises made are promises kept.
Once everyone in the organization is on brand and the brand foundations are in place, the brand is ready to breakthrough the noise and the competition. The brand implementation is an accelerated, integrated and carefully orchestrated roll out based on the goals and timelines defined in the brand strategy.