Iskandar Malaysia

AMAZING COFFEE TABLE BOOK & CORPORATE VIDEO FOR ISKANDAR MALAYSIA
Project Overview

Key personnel at Fusionbrand were involved in the brand development of Iskandar Malaysia at its inception in 2007 as well as the rebranding exercise in 2011. As part of the rebranding, a revised brand essence, target segmentation, key messages, brand architecture & guidelines were created.

Iskandar Malaysia also needed help in the brand activation department to communicate the rebrand to its stakeholders in lieu of its 5th anniversary. An updated corporate video, new advertising collaterals & a coffee table book were created.