Bandar Raya Development Berhad

RAISING THE BRANDING BAR AT A HIGH END PROPERTY DEVELOPER
Project Overview
Bandar Raya Development Berhad a mid range developer in Malaysia was developing its first high end property development in conjunction with Norman Foster architects of the UK. To prepare the organisation to engage effectively with High Net Worth individuals (HNWI), Fusionbrand was appointed to carry out a thorough brand audit of the organisation’s capabilities to engage with these HNWI and address gaps and train staff to deliver a high end brand. Findings and recommendations remain confidential however the success of the development is well known.