Why consumers find the iPhone irresistible despite its premium price

18th September 2018

Apple recently unveiled three new iPhone models – iPhone XR, iPhone XS and iPhone XS Max, with all three steeply priced at US$749, US$999 and US$1,099 respectively.

The news no doubt rattled consumers with some vowing not to switch iPhones unless malfunction occurs. Others pledged allegiance to Android phones, and some mocked Apple for jacking up the price of its iPhones while fitting it with technology that is lagging behind Android phones. Despite all the gripe online though, multiple media reports stated that the iPhone XS and iPhone XS Max are selling out. And this is not a first time feat for Apple.

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