City Nation Place Asia Pacific Forum 2018, Singapore

Fusionbrand CEO Marcus Osborne was an advisor and speaker at the first City Nation Place Asia Pacific Forum held at the Lee Kuan School of Public Policy in Singapore on May 17th 2018.

This prestigious event brought together delegates from Australia, Dubai, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore, Tasmania, Thailand and The Philippines, to discuss the developments, opportunities and the challenges for place branding and place marketing across the region.

The delegates represented a wide range of organisations from both the government and private sectors, all with different experiences and at different stages of developing a place branding strategy.

The event also saw the launch of two place branding reports: The Digital Cities Asia Index from Bloom Consulting and J Walter Thompson launched the China Outbound study, that looked at the next wave of Chinese tourism trends.