My thoughts on recovery branding for the tourism industry as well as some insights into what is required to build a robust destination brand.
Last week we lost a project to build a corporate website to a freelancer who quoted 5% of our figure. How can we compete with that? On the face of it we can’t. Freelancers are popular because they are cheap. But as I was reminded while discussing this loss, last year we bailed out three … Continue reading →
So I’m checking in online for a flight on Malaysia Airlines and I noticed that my Enrich membership (that’s the MAS Frequent Flyer Programme (FFP)) has been downgraded from gold to silver. That in itself is hardly a surprise because I rarely fly with them anymore (the 3 – 4 business class business trips I … Continue reading →