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17 Feb: Is spending US$12 billion to increase sales by 3.2% a good business strategy?

According to its website, Nestle is “the leading Nutrition, Health and Wellness Company”. It also says, “We enhance lives with science-based nutrition and health solutions for all stages of life, helping consumers care for themselves and their families.” Personally, I like their chocolates (I have a soft spot for dark chocolate KitKats), condensed milk and … Continue reading