Taxis are ubiquitous in Kuala Lumpur, just as they are in most cities in around the world. Unfortunately, years of poor public transport, viable alternatives, ineffective regulation and little or no oversight has created an industry that is a Frankenstein monster that has lost sight of it’s actual purpose. In other words, it has grown … Continue reading →
Marcus Osborne
A Q&A with Marcus Osborne, our CEO & author of ‘Stop Advertising, Start Branding‘ Q. THE BARISAN NASIONAL INVESTED HEAVILY IN TRADITIONAL COMMUNICATIONS BEFORE & DURING THE ELECTION CAMPAIGN. WAS THAT THE RIGHT WAY FOR TODAY’S BRANDING ENVIRONMENT? A: As the dust settles on the extraordinary 14th General Election, the well known brand guru who … Continue reading →
Everyone at Fusionbrand is convinced that 90% of advertising is a complete waste of money. And in Asia it’s not helped by the fact that most CEOs think they are creative directors and most agencies won’t bother challenging CEOs in case they lose the business that they won because invariably, they were the cheapest. And … Continue reading →
We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading →
Overtourism is putting immense pressure on destinations around the world. From Bali to Phuket and from Venice to New Orleans and Ibiza, popular places are creaking under the weight of millions of visitors. 28 million people visited Venice last year, swamping (excuse the pun) the local population of 55,000. Venice has for years considered limiting … Continue reading →
Founded in 1905, the University of Malaya is Malaysia’s oldest university. It has 27,000 students attending 12 faculties, 2 academies and 3 Centres at the sprawling campus on the outskirts of KL. I was invited to be a guest speaker at the Graduate School of Business, Faculty of Business and Accountancy. It was a great … Continue reading →
There’s a thought provoking piece in the business section of freemalaysiatoday.com that reports more Malaysians buying Chinese made goods ‘out of economic necessity’. The article says that Malaysians look past the stigma of Chinese products even though there are concerns that they of inferior quality and possibly even dangerous compared to products from other countries. … Continue reading →
Yes it looks like an irresponsible adult allowed a petulant child with a grudge against the creative fraternity loose on a very old software programme and yes, it should never have made it past the idea stage. It’s the creative equivalent of a train crash featuring trains carrying toxic chemicals or nuclear weapons. But does … Continue reading →
Hot on the heels of the Marks and Spencer and John Lewis Christmas ads comes the Tesco one. And it’s winding up a few people in the UK. But despite the controvery, it’s not getting the viewing numbers. In a week it’s only had 132,000 views while the M&S ad has generated more than 4 … Continue reading →
Back in my day we knew Christmas was coming because the thick woollen shorts we wore through the winter term, yes shorts despite going to school in the wettest, darkest, coldest (well it felt like it in those shorts) part of England, began to rub the skin off your thighs because your legs were so … Continue reading →