Malaysia

10 Mar: Which is the most valuable brand in the world?

Ever wondered what is the most valuable brand in the world? Apple right? Nope, now it’s Google. Ever wondered what is the most valuable brand in Asia? Samsung right? Correct. The most valuable brand in SE Asia is Petronas, valued at US$10.6 billion although that’s probably changed significantly since the oil price tanked. Courtesy of: … Continue reading

10 Mar: I don’t think this Nestle email flyer means to be sexist, but it could be construed as so

I received this Email flyer this morning and was taken aback by what I perceived to be gender stereotyping but then noticed the small print reference to International Women’s Day which was 2 days ago. Nestle will argue that it is a well intentioned suggestion and is not at all insinuating that only women will … Continue reading

08 Mar: Advertising DOES NOT build brands

Here’s a very well written and very passionate article about the Devaluation of creativity. It’s written by Bob Hoffman best-selling author and one of the most sought-after international speakers on advertising and marketing. His profile on Linkedin has some impressive testimonials. The article is particularly relevant here in South East Asia where creativity is increasingly … Continue reading

28 Feb: As Europe struggles to come to terms with Brexit, Asean celebrates 50 years

Citynationplace is one of the most respected nation branding forums on the Iot and is also the organiser of the must attend place branding conference held in the UK in November every year. This month they’ve asked a number of brand consultants in Asia about [email protected] about the state of nation branding in the region … Continue reading

24 Feb: Will Malaysia miss the coming travel and tourism boom?

Mass tourism is barely forty years old. I can still remember family discussions back in the seventies about how a British traveller was only allowed to take a maximum of £50 out of the country which meant few people could travel. With a father based in Malta and Gibraltar, as well as Hong Kong and … Continue reading