KLIA taxi

05 Nov: Brand perceptions of 1 brand can be influenced by small, unconnected actions of others

Here’s a cautionary tale about how the innocuous actions of one brand can influence perceptions of another brand as well as cascade into more complicated issues. At the end of October 2019 I flew into Kuala Lumpur International Airport from Narita, landing at 0500 hrs. On arrival at KLIA, I have 2 options to get … Continue reading