destination branding

26 Apr: Overtourism is coming to a destination near you

Overtourism is putting immense pressure on destinations around the world. From Bali to Phuket and from Venice to New Orleans and Ibiza, popular places are creaking under the weight of millions of visitors. 28 million people visited Venice last year, swamping (excuse the pun) the local population of 55,000. Venice has for years considered limiting … Continue reading

12 Feb: SIX tips from Fusionbrand on how to avoid the same fate as Tourism Malaysia

Yes it looks like an irresponsible adult allowed a petulant child with a grudge against the creative fraternity loose on a very old software programme and yes, it should never have made it past the idea stage. It’s the creative equivalent of a train crash featuring trains carrying toxic chemicals or nuclear weapons. But does … Continue reading

24 Feb: Will Malaysia miss the coming travel and tourism boom?

Mass tourism is barely forty years old. I can still remember family discussions back in the seventies about how a British traveller was only allowed to take a maximum of £50 out of the country which meant few people could travel. With a father based in Malta and Gibraltar, as well as Hong Kong and … Continue reading