brands

18 Nov: Which is the best business class from Kuala Lumpur to London? Malaysia Airlines vs Qatar Airways vs Emirates compared

According to the Skytrax world airlines awards for 2019, Qatar is the best carrier in the world, Emirates is 5th and Malaysia Airlines is 36. The Skytrax awards are based on the responses of 21 million participants from 100 nationalities. It is touted as the largest annual airline passenger satisfaction survey in the world. I … Continue reading

05 Nov: Brand perceptions of 1 brand can be influenced by small, unconnected actions of others

Here’s a cautionary tale about how the innocuous actions of one brand can influence perceptions of another brand as well as cascade into more complicated issues. At the end of October 2019 I flew into Kuala Lumpur International Airport from Narita, landing at 0500 hrs. On arrival at KLIA, I have 2 options to get … Continue reading

03 Dec: Another C level executive leaves Malaysia Airlines

According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading

04 Jul: Does it make sense to rebrand Kuala Lumpur’s taxis?

Taxis are ubiquitous in Kuala Lumpur, just as they are in most cities in around the world. Unfortunately, years of poor public transport, viable alternatives, ineffective regulation and little or no oversight has created an industry that is a Frankenstein monster that has lost sight of it’s actual purpose. In other words, it has grown … Continue reading

07 Jun: Another example of why advertising is becoming irrelevant

Everyone at Fusionbrand is convinced that 90% of advertising is a complete waste of money. And in Asia it’s not helped by the fact that most CEOs think they are creative directors and most agencies won’t bother challenging CEOs in case they lose the business that they won because invariably, they were the cheapest. And … Continue reading

20 Feb: ‘Think Big’ yes, but first Malaysian business owners must stop thinking cheap

There’s a thought provoking piece in the business section of freemalaysiatoday.com that reports more Malaysians buying Chinese made goods ‘out of economic necessity’. The article says that Malaysians look past the stigma of Chinese products even though there are concerns that they of inferior quality and possibly even dangerous compared to products from other countries. … Continue reading

11 Nov: Tesco’s bold TV commercial features Muslims celebrating Christmas

Hot on the heels of the Marks and Spencer and John Lewis Christmas ads comes the Tesco one. And it’s winding up a few people in the UK. But despite the controvery, it’s not getting the viewing numbers. In a week it’s only had 132,000 views while the M&S ad has generated more than 4 … Continue reading

10 Nov: Watch the John Lewis Christmas 2017 TV commercial

Back in my day we knew Christmas was coming because the thick woollen shorts we wore through the winter term, yes shorts despite going to school in the wettest, darkest, coldest (well it felt like it in those shorts) part of England, began to rub the skin off your thighs because your legs were so … Continue reading

27 Apr: UNIFI you are better than this

One of the key tenets involved in creating a brand is to demonstrate a high level of competency and authority in your industry. And with that competency and authority comes trust. And trust is key to the success of any brand. Poorly written content dilutes the potential for trust. If that trust is diluted, a … Continue reading

04 Apr: How to reduce the number of smokers in Malaysia

In an ongoing attempt to reduce the growing use of cigarettes in Malaysia, the price of a typical pack of 20 is now more than RM21 (US$5). Still way below the US$15 in the USA or US$10 in Singapore but way up from about RM3.20 in 1996. In a survey carried out by the Ministry … Continue reading