branding

27 Nov: These videos suggest there is a disconnect between what Malaysia Airlines says and what it does

In the mid 1980s, I was working in the Middle East and when it came to taking leave, we had 2 travel options. Head West for Europe or East for Asia. Whichever direction, the airline recommendations were always the same – try to fly on Singapore Airlines, Cathay Pacific or Malaysia Airlines. Why, because those … Continue reading

04 Jul: Does it make sense to rebrand Kuala Lumpur’s taxis?

Taxis are ubiquitous in Kuala Lumpur, just as they are in most cities in around the world. Unfortunately, years of poor public transport, viable alternatives, ineffective regulation and little or no oversight has created an industry that is a Frankenstein monster that has lost sight of it’s actual purpose. In other words, it has grown … Continue reading

03 May: Branding in Industry 4.0

We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading

26 Apr: Overtourism is coming to a destination near you

Overtourism is putting immense pressure on destinations around the world. From Bali to Phuket and from Venice to New Orleans and Ibiza, popular places are creaking under the weight of millions of visitors. 28 million people visited Venice last year, swamping (excuse the pun) the local population of 55,000. Venice has for years considered limiting … Continue reading

10 Apr: Enrich is not a channel to sell as much as possible, it’s a channel for the brand to build relationships

So I’m checking in online for a flight on Malaysia Airlines and I noticed that my Enrich membership (that’s the MAS Frequent Flyer Programme (FFP)) has been downgraded from gold to silver. That in itself is hardly a surprise because I rarely fly with them anymore (the 3 – 4 business class business trips I … Continue reading

09 Mar: Meeting Malaysia’s corporate leaders of tomorrow

Founded in 1905, the University of Malaya is Malaysia’s oldest university. It has 27,000 students attending 12 faculties, 2 academies and 3 Centres at the sprawling campus on the outskirts of KL. I was invited to be a guest speaker at the Graduate School of Business, Faculty of Business and Accountancy. It was a great … Continue reading

20 Feb: ‘Think Big’ yes, but first Malaysian business owners must stop thinking cheap

There’s a thought provoking piece in the business section of freemalaysiatoday.com that reports more Malaysians buying Chinese made goods ‘out of economic necessity’. The article says that Malaysians look past the stigma of Chinese products even though there are concerns that they of inferior quality and possibly even dangerous compared to products from other countries. … Continue reading

12 Feb: SIX tips from Fusionbrand on how to avoid the same fate as Tourism Malaysia

Yes it looks like an irresponsible adult allowed a petulant child with a grudge against the creative fraternity loose on a very old software programme and yes, it should never have made it past the idea stage. It’s the creative equivalent of a train crash featuring trains carrying toxic chemicals or nuclear weapons. But does … Continue reading

27 Apr: UNIFI you are better than this

One of the key tenets involved in creating a brand is to demonstrate a high level of competency and authority in your industry. And with that competency and authority comes trust. And trust is key to the success of any brand. Poorly written content dilutes the potential for trust. If that trust is diluted, a … Continue reading