branding

25 May: If you are job hunting and care about your reputation, read this.

We’re looking for an accounts executive who doesn’t mind doing a bit of administrative support work. The position is advertised on WOBB, a popular job portal in Malaysia. Last week we offered the job to an applicant and he accepted. The package meant a 25% increase over his previous salary and working with us meant … Continue reading

21 Apr: How BMW Malaysia got it all wrong with its latest LinkedIn campaign

I opened my LinkedIn this morning and had this message in my inbox. Now my trials and tribulations with BMW are well known to anyone who reads my blog on a regular basis. But in case you are new and interested, you can read an example of why I detest this brand with a passion … Continue reading

19 Mar: Thinking of hiring a cheap freelancer to design your website? What’s the real cost?

Last week we lost a project to build a corporate website to a freelancer who quoted 5% of our figure. How can we compete with that? On the face of it we can’t. Freelancers are popular because they are cheap. But as I was reminded while discussing this loss, last year we bailed out three … Continue reading

03 Dec: Another C level executive leaves Malaysia Airlines

According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading

29 Nov: Adding value to Malaysia’s commodities & making the move from original equipment manufacturer (OEM) to original brand manufacturer (OBM)

This morning, I read with interest Sarawak Deputy Chief Minister Datuk Amar Douglas Uggah’s comments about the price of pepper. You can read the full article here but the crux of it is that he’s talking about the dramatic price drop and appears upset (rightly so) that the solution offered by the Primary Industries Ministry … Continue reading

27 Nov: These videos suggest there is a disconnect between what Malaysia Airlines says and what it does

In the mid 1980s, I was working in the Middle East and when it came to taking leave, we had 2 travel options. Head West for Europe or East for Asia. Whichever direction, the airline recommendations were always the same – try to fly on Singapore Airlines, Cathay Pacific or Malaysia Airlines. Why, because those … Continue reading

04 Jul: Does it make sense to rebrand Kuala Lumpur’s taxis?

Taxis are ubiquitous in Kuala Lumpur, just as they are in most cities in around the world. Unfortunately, years of poor public transport, viable alternatives, ineffective regulation and little or no oversight has created an industry that is a Frankenstein monster that has lost sight of it’s actual purpose. In other words, it has grown … Continue reading

03 May: Branding in Industry 4.0

We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading