My thoughts on recovery branding for the tourism industry as well as some insights into what is required to build a robust destination brand.
branding
Even before the arrival of COVID19, the bottom had fallen out of the freelancer market in Malaysia. Once upon a time, freelancing was seen as the best of both worlds, work to your own routine, don’t have to answer to a dictatorial boss while only taking clients you wanted. Sadly life is rarely so simple … Continue reading →
This is not a piece about the latest technological advances, gimmicks toys or 5G, 8K, robotics, foldables, AI and other buzz words. It’s about preparing your business to compete in 2020 and beyond! So what will be the big branding shifts in Malaysia in 2020? Here are ten developments that will help you take your … Continue reading →
According to the Skytrax world airlines awards for 2019, Qatar is the best carrier in the world, Emirates is 5th and Malaysia Airlines is 36. The Skytrax awards are based on the responses of 21 million participants from 100 nationalities. It is touted as the largest annual airline passenger satisfaction survey in the world. I … Continue reading →
Here’s a cautionary tale about how the innocuous actions of one brand can influence perceptions of another brand as well as cascade into more complicated issues. At the end of October 2019 I flew into Kuala Lumpur International Airport from Narita, landing at 0500 hrs. On arrival at KLIA, I have 2 options to get … Continue reading →
We’re looking for an accounts executive who doesn’t mind doing a bit of administrative support work. The position is advertised on WOBB, a popular job portal in Malaysia. Last week we offered the job to an applicant and he accepted. The package meant a 25% increase over his previous salary and working with us meant … Continue reading →
You’ll often hear creative teams talk about how beautiful or full of ‘meaning’ their concept logo or brand identity is. That it’s a visual representation of the business and communicates the very essence of the organisation. They’ll tell you that your brand’s personality is reflected in the logo and that in a social media world … Continue reading →
You’ll often hear creative teams talk about how beautiful or full of ‘meaning’ their concept logo or brand identity is. That it’s a visual representation of the business and communicates the very essence of the organisation. They’ll tell you that your brand’s personality is reflected in the logo and that in a social media world … Continue reading →
I opened my LinkedIn this morning and had this message in my inbox. Now my trials and tribulations with BMW are well known to anyone who reads my blog on a regular basis. But in case you are new and interested, you can read an example of why I detest this brand with a passion … Continue reading →
Last week we lost a project to build a corporate website to a freelancer who quoted 5% of our figure. How can we compete with that? On the face of it we can’t. Freelancers are popular because they are cheap. But as I was reminded while discussing this loss, last year we bailed out three … Continue reading →
