We’re looking for an accounts executive who doesn’t mind doing a bit of administrative support work. The position is advertised on WOBB, a popular job portal in Malaysia. Last week we offered the job to an applicant and he accepted. The package meant a 25% increase over his previous salary and working with us meant … Continue reading →
branding
You’ll often hear creative teams talk about how beautiful or full of ‘meaning’ their concept logo or brand identity is. That it’s a visual representation of the business and communicates the very essence of the organisation. They’ll tell you that your brand’s personality is reflected in the logo and that in a social media world … Continue reading →
You’ll often hear creative teams talk about how beautiful or full of ‘meaning’ their concept logo or brand identity is. That it’s a visual representation of the business and communicates the very essence of the organisation. They’ll tell you that your brand’s personality is reflected in the logo and that in a social media world … Continue reading →
I opened my LinkedIn this morning and had this message in my inbox. Now my trials and tribulations with BMW are well known to anyone who reads my blog on a regular basis. But in case you are new and interested, you can read an example of why I detest this brand with a passion … Continue reading →
Last week we lost a project to build a corporate website to a freelancer who quoted 5% of our figure. How can we compete with that? On the face of it we can’t. Freelancers are popular because they are cheap. But as I was reminded while discussing this loss, last year we bailed out three … Continue reading →
According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading →
This morning, I read with interest Sarawak Deputy Chief Minister Datuk Amar Douglas Uggah’s comments about the price of pepper. You can read the full article here but the crux of it is that he’s talking about the dramatic price drop and appears upset (rightly so) that the solution offered by the Primary Industries Ministry … Continue reading →
In the mid 1980s, I was working in the Middle East and when it came to taking leave, we had 2 travel options. Head West for Europe or East for Asia. Whichever direction, the airline recommendations were always the same – try to fly on Singapore Airlines, Cathay Pacific or Malaysia Airlines. Why, because those … Continue reading →
Taxis are ubiquitous in Kuala Lumpur, just as they are in most cities in around the world. Unfortunately, years of poor public transport, viable alternatives, ineffective regulation and little or no oversight has created an industry that is a Frankenstein monster that has lost sight of it’s actual purpose. In other words, it has grown … Continue reading →
We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading →
