BMW malaysia

21 Apr: How BMW Malaysia got it all wrong with its latest LinkedIn campaign

I opened my LinkedIn this morning and had this message in my inbox. Now my trials and tribulations with BMW are well known to anyone who reads my blog on a regular basis. But in case you are new and interested, you can read an example of why I detest this brand with a passion … Continue reading

25 Apr: Newspapers, fridges, grapes and 7 series BMWs

Like the rest of the planet, Malaysian consumers are spending more time online and this has seen a dramatic fall in the circulation of newspapers. The New Straits Times, the oldest newspaper in Malaysia and once the pride of the industry has been through at least two ‘rebrands’ in the last 10 years but this … Continue reading