Airlines

10 Apr: Enrich is not a channel to sell as much as possible, it’s a channel for the brand to build relationships

So I’m checking in online for a flight on Malaysia Airlines and I noticed that my Enrich membership (that’s the MAS Frequent Flyer Programme (FFP)) has been downgraded from gold to silver. That in itself is hardly a surprise because I rarely fly with them anymore (the 3 – 4 business class business trips I … Continue reading

10 Nov: Tourism Malaysia and Malaysia Airports sign an MOU – in London

At the World Travel Market in London recently, Tourism Malaysia & Malaysia Airports met and signed an MOU to promote domestic tourism. A fund will be created (not sure where the money will come from but I have a hunch it’ll be the tax payer) to support marketing campaigns by airlines and travel industry players … Continue reading

14 Mar: Is Malaysia Airlines outperforming the industry? Well yes, and no.

This morning I was feeling sorry for Malaysia Airlines CEO Peter Bellew, see my earlier post. He’s in the papers again today and understandably bullish whilst reporting load figures for last year. “We had 90% load factor in December 2016 and we are whacking Singapore Airlines (82.9%, Garuda (77.4%) and Cathay Pacific (85%). We are … Continue reading

14 Mar: Malaysia Airlines to consider not serving alcohol?

The National Union of Flight Attendants (Nufam) represents all cabin crew at Malaysia Airlines. As we all know they’ve had a tough few years as the carrier let go of more than 6,000 staff. So they need to get their teeth into a worthy cause. Recently the Muslim MP Ghapur Salleh who is the MP … Continue reading