There’s more to social media than transferring your traditional approach to marketing onto social media and broadcasting messages in the same way. And engagement isn’t just liking Instagram posts or creating a 5 second Tik Tok video. If only it were that simple.
The social media environment is like a massive coffee shop where every organisation is shouting as loud as the next, often louder. But the smart brands aren’t shouting, they are engaging & connecting on a personal level using a robust strategy built on audience, content, platform, value and other needs.
If you see social media as platforms to fire out a series of tactics you’ll struggle to do anything other than add to the noise. But put together a strategy to leverage the potential of social media & you can accelerate the development of your brand in a fraction of the time it took to develop a brand before social media. Want to invest in a social media strategy that works? Email us today [email protected].