Once you’ve diagnosed where your business is, you are now ready to determine where it is going to go & what it needs to do to get there while on the path of least resistance.
The brand strategy is a road map that provides the internal structure & policies necessary to set the course for your business while ensuring you are well positioned to deliver the external benefits stakeholders want from you.
Unfortunately too many businesses see strategy as the process of executing a series of tasks. This is dangerous because it creates a fragmented business influenced by environment not strategy. More often than not the business becomes a series of panic promotions & increasingly desperate discounts.
Over the good times, too many Malaysian businesses have got away with not having a brand strategy but in a competitive, depressed post COVID19 economy, it is mission critical. And it’s important to remember that often what you don’t do is almost as important as what you do, do.
To find out why Fusionbrand is the right brand consultancy to help you plot a course for your business, please email us today firstname.lastname@example.org.