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Analysis: Will the backlash against Lee Chong Wei impact future brand collaborations?


Malaysian badminton icon Lee Chong Wei was recently criticised for sponsoring a programme to assist poor students at Bukit Mertajam, Penang (where he is from) which is represented by opposition Democratic Action Party (DAP).  According to multiple media reports, Lee sponsored 50 Samsung A8 tablets for children from B40 households. MP for Bukit Mertajam Steven Sim thanked Lee publicly in a Facebook post which contained a photo of him and Lee. Following which, the badminton icon was criticised by pro-establishment groups for supporting DAP and its constituents. Meanwhile, a Twitter account published an image which called for Lee’s “Datuk” title to be revoked.

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